Use this financial projections calculator to project revenue, operating costs and net profits and get a clear picture of your donut shop’s potential. Plus, compare your expenses to industry benchmarks and uncover areas to improve efficiency in the business.
Donut Shop Financial Projections Calculator
Plan your donut shop's finances with our easy-to-use calculator
Revenue Projections
Monthly Costs
How to use this calculator
1. Shop Type Selection
First, select your donut shop type: Classic Donut Shop (10-20% profit margin), Specialty/Gourmet Donut Shop (15-25% profit margin), Donut Truck (can often have above average margins due to lower rent costs.)
Note: Profit margin ranges are based on industry research from Toast POS’s market analysis.
2. Revenue Projections
Daily Sales Inputs
- Price per Donut: Default is $2.00, based on industry average pricing of $1-$3 per donut (Source: Donut Supplies market research)
- Daily Donuts Sold: Default is 600, reflecting optimal performance for a well-established shop
- Industry data shows typical foot traffic of 200-300 customers daily.
- Our default assumes multiple purchases per customer and wholesale orders. I mean… Who can buy just one donut per visit?
How many of these donuts could you sell each day?
- Coffee Price: Default $3.00, reflecting standard coffee pricing.
- Daily Coffee Sales: Default 75 cups, based on typical attachment rates.
- Monthly Catering Revenue: Default $1,500, representing modest catering operations.
- Operating Days: Default 30 days, adjustable based on your schedule
Revenue Calculations
The calculator uses these formulas:
Monthly Donut Revenue = Price per Donut × Daily Donuts × Operating Days
Monthly Coffee Revenue = Coffee Price × Daily Coffee Sales × Operating Days
Total Monthly Revenue = Donut Revenue + Coffee Revenue + Catering Revenue
Annual Revenue = Monthly Revenue × 12
Industry research from Caroline Price with Toast POS indicates monthly revenue ranges from $8,000 to $42,000, with annual revenues for small to medium-sized shops typically falling between $200,000 and $500,000.
Donut truck at a local farmers market.
3. Monthly Costs
The calculator includes all major expense categories with default values based on industry standards:
- Ingredients: Default $3,500 (10-15% of revenue)
- Labor Costs: Default $8,000 (20-35% of revenue)
- Rent/Lease: Default $3,000 (5-10% of revenue)
- Equipment & Startup Loan: Default $1,000 (varies by location)
- Utilities: Default $800 (2-4% of revenue)
- Supplies: Default $600 (1-3% of revenue)
- Insurance/Licenses: Default $500 (1-2% of revenue)
- Marketing: Default $500 (1-5% of revenue)
Cost Analysis Formula:
Total Monthly Costs = Sum of all expense categories
Net Profit = Total Revenue - Total Costs
Gross Profit Margin = ((Revenue - Cost of Goods Sold) / Revenue) × 100
Tool results
Here’s how to evaluate and think about the results of this tool along with tips on what to do next.
Monthly Revenue Projections
- What it tells you: A detailed breakdown of your donut, coffee, and catering sales.
- How to use it: Compare your revenue to the industry range of $8,000–$42,000 per month to see how your shop stacks up.
On-site catering can add an appealing revenue stream for donut shops.
Annual Revenue Projections
- What it tells you: Your projected annual earnings based on monthly data.
- How to use it: See if you’re on track to meet the industry benchmark of $200,000–$500,000 per year.
Expense Analysis
- What it tells you: Your expense ratios and how they compare to industry averages.
- How to use it: Focus on areas with warning indicators to cut costs and boost profits. Plus, use the break-even and net profit calculations to plan for growth.
Remember that these projections are estimates based on industry averages and your inputs. Market conditions, location, product quality and execution will all impact real-world results. This tool is only a starting point for educational purposes and initial business research.
Related tools:
Industry-Based Markup & Margin Calculator: Donut shops typically offer stronger profit margins compared to many other food businesses. The appeal lies in their low food costs: ingredients for a single donut often cost just a few cents, while the selling price can be $2 or more. This high markup, combined with the simplicity of production and the ability to upsell high-margin items like coffee, makes donut shops an attractive business model. Find out if your markups are at the appropriate level with this tool.
About the Author: Brett Lindenberg
