Plan your path to $100,000 and beyond. Set revenue targets, calculate expenses, and see what it will take to reach six figures with your business or service idea. Add multiple offers to see different ways of hitting this goal.
$100K Business Calculator
Calculate how many sales you need to reach $100K in revenue or profit
What You'll See After Calculating
For $100K Gross Revenue:
- Number of units to sell for each product
- Revenue generated per product
- Profit after costs for each product
- Total combined gross revenue
For $100K Net Profit:
- Adjusted number of units needed
- Total revenue required per product
- Net profit breakdown per product
- Total combined net profit
What this calculator does:
- Calculates sales targets for both gross revenue ($100K before costs) and net profit ($100K after costs).
- Handles multiple products/services (up to 10 different offerings). This gives you the opportunity to see how different product / service offerings could help you reach sales goals.
- Provides detailed breakdowns of units needed, revenue, and profit.
- Automatically adjusts calculations based on what you plan to charge and costs.
If you can hit $100K in gross revenue, you’re doing better than most of small businesses out there. One study found 83% of small businesses owners make less than $100,000 per year in income. If you can hit this threshold, you’ve got to be doing something right.
How to think about this tool.
When I start thinking about a new business, I start by running my ideas through the $100K calculator. It’s not a tool, really, but a mental exercise that gives you the chance to explore what your future business might look like.
Here’s what I mean based on my own experience. Back in 2013, I started a blog about the food truck industry. My idea was to build an audience and sell $27 e-books, which was a popular way to monetize a website at the time. You could write the book one time and make passive income for years to come.
I built my first six-figure business by publishing and selling stuff on the internet.
But the numbers didn’t lie… I’d need to sell 3,704 e-books per year to hit $100,000 in gross revenue. After a couple years of blogging, it became clear this wasn’t going to happen.
Fast forward six years and I eventually found a way to piece together a 6-figure business. Here’s where my $100K milestone revenue split came from after years of effort: consulting services (15%), food truck course sales (20%), advertising revenue (60%), affiliate commissions (2%), and of course those e-books (3%).
You read that right. The e-book I planned to build my business only ended up contributing a small amount of revenue. This is why I urge you to identify different paths to income early in the business. You can never be 100% sure what approach is going to work out for you.
Create a high-ticket product or service
As you run the numbers in this $100K calculator, I want you to consider adding one high-ticket product or service option. For the purposes of this post, let’s define high-ticket as something you could sell between $500 – $2,000.
The reason you should consider something high-ticket is you could quickly reach $100K. Here are a few ways you might do it:
- 50 sales at $2,000 each
- 100 sales at $1,000 each
- 200 sales at $500 each
As you can see, you could be closer than you might think to reaching this revenue goal.
Now I know what you some of you are thinking… Good idea, but I can’t sell anything for that much! But I challenge you to get creative and try to come up with an offer.
A real-life $100K+ business brainstorming session.
To help get the juices flowing, here are some examples of high-ticket offerings that could fit into the $500 – $2,000 range:
Offer Idea: A lawn care business could offer an “All-Inclusive Premium Lawn Care Package” priced between $1,200 and $1,800 for the year.
Details: Include services that ensure the lawn looks its best across every season. This might include:
- Four seasonal treatments (e.g., spring fertilization, summer weed control, fall overseeding, and winter preparation).
- Bi-weekly mowing, trimming, and edging.
- Soil testing.
High-Ticket Offer Idea: A group workspace could provide a premium membership offering priced between $1,500 – $2,000.
Details: 24/7 access, free coffee, reserved desk, monthly credits in meeting room, monthly VIP networking opportunities, better parking, and guest passes.
I really do believe any business can come up with a high-ticket offer that could pad their bottom line with a little bit of creativity and willingness to give it a try.
I hope this calculator helps you gain more perspective on your business idea. Give yourself the freedom to get super creative with this. Test different concepts and see what different product / service offerings could help you reach your goals. You’ll find there are many different paths to $100k.
About the Author: Brett Lindenberg
